At independent bookstores:
Join a quest for the Holy Grail within each of us: the optimized brain.
Smarter Tomorrow: How 15 Minutes of Neurohacking a Day Can Help You Work Better, Think Faster, and Get More Done (Little, Brown Spark/Hachette Book Group), will take you on a journey full of colorful characters, strange science, and startling insights that could change the first 15 minutes of your day -- and, perhaps, the rest of your day with it.
NeuroEducate founder Elizabeth Ricker, an MIT and Harvard graduate with years of experience in both neuroscience labs and in Silicon Valley startups, poses a simple question: what scientifically valid tools could anyone use to improve their mind--on a budget of less than $500 and with only 15 minutes a day?
Ricker's biological DIY misadventures include increasing verbal abilities with nicotine gum only to discover its addictive qualities, inducing a hallucination due to a miscalculation in her homemade brain-stimulation device, and analyzing her own spit, blood, and poop for insights into cognition. Along the way you will meet a UCLA professor who discovered that cats could control their own brain waves, an Oxford neuroscientist zapping students with electrical current to improve their mathematical ability, a Fortune 500 executive life coach famous for her tirades, and a colorful collection of international chess and crossword puzzle champions, tech entrepreneurs, and a computational neuroscientist who used his own research to win on the TV show Who Wants to be a Millionaire.
By the end, you will have learned a set of tools to apply to your own brain--and perhaps become your very own guinea pig in the process.
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