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Join a quest for the Holy Grail within each of us: the optimized brain.
The 15-Minute Brain: Inside the World of Self-Experimentation, Neurohacking, and the Quest to Upgrade Intelligence (Little, Brown Spark/Hachette Book Group), will take you on a journey full of colorful characters, strange science, and startling insights that could change the first 15 minutes of your day -- and, perhaps, the rest of your day with it. NeuroEducate founder Elizabeth Ricker, an MIT and Harvard graduate with years of experience in both neuroscience labs and in Silicon Valley startups, poses a simple question: what scientifically valid tools could anyone use to improve their mind--on a budget of less than $500 and with only 15 minutes a day? Ricker's biological DIY misadventures include increasing verbal abilities with nicotine gum only to discover its addictive qualities, inducing a hallucination due to a miscalculation in her homemade brain-stimulation device, and analyzing her own spit, blood, and poop for insights into cognition. Along the way you will meet a UCLA professor who discovered that cats could control their own brain waves, an Oxford neuroscientist zapping students with electrical current to improve their mathematical ability, a Fortune 500 executive life coach famous for her tirades, and a colorful collection of international chess and crossword puzzle champions, tech entrepreneurs, and a computational neuroscientist who used his own research to win on the TV show Who Wants to be a Millionaire. By the end, you will have learned a set of tools to apply to your own brain--and perhaps become your very own guinea pig in the process. Intrigued? Sign up for the newsletter to get book updates (and perhaps the occasional new blog post). |
Upgrade Your Biology What sounded like science fiction a few years back has become a reality. These tools are out of the lab and ready to be used in your living room. Learn about cutting edge technologies available to inform personalized health decisions and upgrade your brain directly.
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Upgrade Your BehaviorHow do you improve your Say to Do ratio? How do you take yourself from saying you will do something to actually doing it? Learn about cutting edge technologies to help you control and improve your own habits.
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Upgrade Your BooksEducation is undergoing a revolution. What personalized technologies are the best to help you learn the most effectively? Learn about cutting edge technologies available to accelerate your learning.
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